When Jorrit and Eva from Konings & Keune told me that they were arranging the launch party of Harper's Bazaar and asked me to be their photographer I took this assignment, like I do all of my assignments, very serious.
As a big fan of fashion magazines I knew Harper's Bazaar, just like I know magazines like Vogue and ELLE.
The location for this event was the Tropenmuseum (KIT) in Amsterdam and I was dressed in all black.
Outside KIT there was BIG Haper's Bazaar sign, with buxus plants with glowing pots, the ideal spot for the press photographers to photograph the invitees.
The entrance was beautiful and it was filled with flowers from "The Wunderkammer", a sea of Dahlia's, Sunflowers, Gladiolas and Anthuriums.
Inside KIT there were large trees and gorgeously arranged huge flower arrangements, like in a fairytale.
KIT is a stellar location with marble and pillars, stairs of marble and it is absolutely photogenic.
There was also a very high pyramid of champagne glasses, a huge "photo booth" with a sponsor wall (with a photographer) and when you reached the first floor there was a cocktail shaker bar with the famed Tess Posthumus who whipped up Harpers Bazaar flavoured cocktails, in the mix with Fever Tree soda's and Belvedere Vodka.
For the people who do not drink alcohol there were beverages like Marie-Stella-Maris water and non alcoholic cocktails.
There was also a very cute cart filled with cupcakes, bonbons and all kinds of sweet candy from Betty Blue and a wall with the lay out of the first edition that people could see up close and personal.
The hostesses were dressed like playboy bunnies, wearing stockings, corsets and bunny ears and handed out champagne and snacks.
The DJ for the night was Sunny Jansen aka "Covergirl Sunny", who looked stylish as she always does, glamorous, elegant and beautiful in her red outfit.
As the night began and the people came in the first thing for them to do was go to the sponsorwall, and get a drink at one of the bars.
The invitees were people who work in fashion: designers like Jan Taminiau, Viktor & Rolf, Dorhout-Mees, Claes Iversen, Mattijs van Bergen, Azziz Bekhaoui, and Bas Kosters.
Serious fashion press attended, Milou van Rossum from Volkskrant and Michou Basu from Telegraaf.
There were also people from different online fashion blogs and magazines.
Editors-in-chiefs from Harpers Bazaar and Vogue, models, photographers, stylists, socialites, fashionista's and people who are in the know and people who worked on this very first edition of Harper's Bazaar.
As I usually do, I ask before I photograph, which also gives me a second or two to say hello and then make a photo.
It was thrilling because I was photographing at this event with all these well known people, people who I may someday work with in the future, if I am lucky enough!
When everyone was settled and socialising, drinking cocktails and checking each other out (their outfits were beautiful and needed checking out!), there was a performance by "The National Ballet" on a special made dance floor, people surrounded the two dancers and it was mesmerising to spectate.
After the National Ballet finished their performance there were three opera singers from "The National Opera" and the acoustic at KIT was spectacular!
All the while I was photographing everything and everyone, there was so much to see!
After the performances by The National Ballet and Opera, the Editor in Chief of Harper's Bazaar Nederland Cècile Narinx made her entrance, behind her a hollowed out Harper's Bazaar cover and in the opening was Dutch topmodel Anne de Rijk.
Cècile made her speech : "Our target audience is older than ELLE, Marie-Claire and Vogue, these women are 30, 35+ years old, have a career, a lot to spend and little time. They want a magazine that tells them what they have to read, what to wear and where to go on holidays"
About model Anne de Rijk, who stood behind her posing in the opening of the cover; Cècile said that Anne was her choice for the cover for her simple and clean beauty.
Lara Stone was the cover model for the limited edition of the magazine.
After Cècile told everyone to "Have a ball" it was time for Paloma Faith to come and sing her songs "Can't Rely on You" and "Only Love Can Hurt Like This".
I didn't expect to stand so close to Paloma Faith, she sang just like on her albums!!
I had been listening to her songs for a long time before I took on this assignment.
Paloma was dressed in a beautiful a black and white gown and looked stunning and her vocals were so strong!
Her background vocalist, guitar and bass players were off the charts!
It was a joy to photograph her in action, all I had to do was squeeze in between the surrounding crowd and photograph her from about a meter distance!!
As this concluded the night and the invitees were making their way to the exit everyone received a limited edition of the first edition of Harper's Bazaar.
It was a brilliant night, Jorrit, Eva, and Pamela from Konings & Keune did an absolute fantastic job!!
My photo's were published in Harper's Bazaar Nederland #2.